This article will guide you through the architecture of GA4 raw data and explore the practical application of raw parameters in tracking consumer behavior for both “e-commerce” and “brand” perspectives. After understanding these parameters, we’ll delve into how to effectively apply them on a brand’s official website or e-commerce platform.
This year-end party provided a rare opportunity for cacaFly Malaysia to engage in close communication with the internal teams of HUAWEI and other advertising agency partners, facilitating the sharing of successes and discussions on future digital trends.
Adobe今年推出的生成式AI工具Firefly成绩不俗，更可望成为一大摇钱树，Adobe大中华区董事总经理吴振章接受《数位时代》专访，分享市场观察。
In this article, we will take it a step further by consolidating the website and survey data collected by GA4 into BigQuery, fully leveraging the marketing application value of first-party and zero-party data.
cacaFly Malaysia collaborated with Taiwanese Adtech and Martech company TenMax, hosting a webinar named “Doubling Your Conversion Rate: Unleashing the Potential of Martech Tools through Real Case Study” on 30th November and 7th December . The event attracted over a hundred professionals from brands and industries. By showcasing real cases, the event demonstrated how renowned brands leverage marketing technology tools for a more in-depth analysis of data, thereby creating greater value for the brands.
