Joean，作者 cacaFly Malaysia

ChatGPT Plus 重新开放注册！客制化 ChatGPT 能做什么？3 大功能让 OpenAI 被挤爆了

OpenAI 在旧金山举办了首届开发者大会，端出GPT-4 Turbo、开放客制化打造ChatGPT、以及能够打造小帮手的Assistants AP。

消费者爱“手滑”又爱退货，靠 AI 来阻止！H&M 也在用，怎么帮品牌省成本？

网购虽然方便，但由于无法直接看到商品实体，因此需要退换货。不过对零售商来说退货是一笔成本，随着通膨和退货率的升高，这些公司发现使用AI或许是个好方法。

客制化太夯，ChatGPT Plus暂停注册！开发者大会后为何网站被挤爆？亮点一次看

OpenAI在旧金山举办了首届开发者大会，端出GPT-4 Turbo、开放客制化打造ChatGPT、以及能够打造小帮手的Assistants AP。

Meta 抢进 AI 图片生成领域，新模型 Emu 助攻！1.7万元 Quest 3 也抢先苹果亮相

Meta Connect 大会中发表多款AI图片生成产品，让用户在社群网站上翻玩照片，同时推出1.7万元头戴装置Quest 3，10月上市。

【2023 Year in Review | cacaFly Highlights】

As 2023 draws to a close, the world is gradually recovering from the shadows of the pandemic in the previous years. cacaFly Malaysia continues to promote digital marketing services with a positive attitude, collaborating with clients to successfully execute various projects. As we approach the end of the year, cacaFly would like to share with you:

A Must-Read for Marketers! TikTok Trend Review,What’s Next 2024 Trend Report, 5 Keys to Successful TikTok Creator Ads!

As we bid farewell to the year 2023, TikTok officially released the trend review for the year and trend predictions for 2024. Additionally, Creator IQ introduced the TikTok Advertising Guide. Today, cacaFly Malaysia is here to help everyone consolidate the key points, enabling marketers to proactively strategize their marketing layout and achieve sales performance in 2024.

人气韩团带中小企业冲全球！“韩流变现”新招：怎么让偶像们愿意参与？

从韩国政府领头的“CAST”计划，可以看出韩流变现的野心。

E-commerce Must Read! In-Depth Analysis of GA4 Raw Data Architecture

This article will guide you through the architecture of GA4 raw data and explore the practical application of raw parameters in tracking consumer behavior for both “e-commerce” and “brand” perspectives. After understanding these parameters, we’ll delve into how to effectively apply them on a brand’s official website or e-commerce platform.

cacaFly was invited to attend the HUAWEI Petal Ads Year-End Party.

This year-end party provided a rare opportunity for cacaFly Malaysia to engage in close communication with the internal teams of HUAWEI and other advertising agency partners, facilitating the sharing of successes and discussions on future digital trends.

独家专访｜一款Firefly，让Adobe烧出火烫成绩单！大家都做AI，吸9成新客秘诀在哪？

Adobe今年推出的生成式AI工具Firefly成绩不俗，更可望成为一大摇钱树，Adobe大中华区董事总经理吴振章接受《数位时代》专访，分享市场观察。

Elevate “membership management” by merging survey data with website information! Enhance CRM through BigQuery integration.

In this article, we will take it a step further by consolidating the website and survey data collected by GA4 into BigQuery, fully leveraging the marketing application value of first-party and zero-party data.

Collaborating with Taiwanese Adtech and Martech company TenMax, enhancing brand conversion rates through Martech tools

cacaFly Malaysia collaborated with Taiwanese Adtech and Martech company TenMax, hosting a webinar named “Doubling Your Conversion Rate: Unleashing the Potential of Martech Tools through Real Case Study” on 30th November and 7th December . The event attracted over a hundred professionals from brands and industries. By showcasing real cases, the event demonstrated how renowned brands leverage marketing technology tools for a more in-depth analysis of data, thereby creating greater value for the brands.

Major Privacy Updates for Instagram and Messenger! User Experience Elevated Once Again!

Instagram has introduced a series of updates to enhance its information and comment filtering systems, accompanied by new warning features. Additionally, there is an increased focus on strengthening users’ online privacy, providing a more secure internet experience. Let’s explore together with cacaFly to discover these exciting updates!

Google“金鸡母关键字”曝光！你搜寻哪些内容，让他们赚最多？

Google近来在反垄断诉讼中，曝光了2018年9月某一周最赚钱的“金鸡母关键字”，揭露到底用户搜寻哪些内容，会带给他们最多收益。

Why Does Your Shopify Need to Connect to GA4?

Shopify needed to connect to GA4 to improve data analytics and monitoring. TenMax GA4 import solution team overcomes these challenges to provide Shopify merchants with more complete competitive advantage and data insights!

Maximize the Value of Your Surveys! How to Perfectly Analyze Zero-Party and First-Party Data with GA4?

With the rising awareness of privacy, governments and tech giants worldwide are introducing policies in response. For instance, Google plans to block third-party cookies in browsers by 2024, and Apple restricts app developers from tracking the Identifier for Advertisers (IDFA) without the user’s explicit consent. In this context, “first-party data” and “zero-party data” that brands legitimately collect have become lifelines. Maximizing the application of data, achieving optimal marketing effectiveness through limited tracking, has become one of the hottest topics in the digital marketing industry.

Instagram’s Latest Update! Essential Information for Marketers, Analyzing the Four Newest Features on Instagram

Following the updates in November, Instagram has once again rolled out several significant changes. In addition to the previous introduction of virtual gifts and open subscription features in Instagram Reels, this update includes new features such as the ability to set posts for Closed Friends and share comments on Stories! Let’s explore together with cacaFly Malaysia to discover the latest functionalities introduced on Instagram!

“ cacaFly free webinar ” Double Your Conversion Rate! Unleashing the Potential of Martech through Real Case Studies.

In the digital age, understanding consumer behavior and preferences comprehensively is crucial for brands! When brands understand the behavior and preferences of consumers both online and offline, they can more precisely target their audience, helping to deliver advertisements accurately to the primary and potential audience.

Exciting new Meta feature: Brands team up with creators! No more product sales worries!

With multiple year-end holidays approaching, Meta has released an article about the new features launched for creators on Instagram and Facebook. The aim is to provide new incentive mechanisms within the products to assist creators and brand partners in leveraging the holiday season as a business opportunity, promoting brand content, and achieving peak performance. Let’s explore more with cacaFly!

LinkedIn 二度裁员砍近 700 人！但为何能狂吸Z世代，稳操 “干货” 营收翻倍？

社群平台正处于群雄争斗的战国时代，Instagram与短影音争抢你的眼睛，推特被马斯克收购后一团乱，现在杀出重围的似乎是微软的LinkedIn。

Made For TikTok EP 1 — How Taco Bell Turned Crisis into Opportunity Through TikTok

TikTok recently launched a video series called ‘Made for TikTok.’ In these videos, various advertising experts and company executives are interviewed. They share their insights and techniques on how they use TikTok for brand promotion in their actual professional careers through conversations with the host.

Netflix 招 AI 产品经理，年薪最高 90 万美金！AI 可以帮串流影音做什么？为何引发好莱坞集体焦虑？

Get closer with explosive interaction – Facebook and Messenger Broadcast features are live!

After receiving widespread acclaim for Broadcast on Instagram, on October 19th, Meta officially announced the upcoming launch of the Broadcast feature for Facebook and Messenger. This feature will offer creators additional avenues to engage with their fans and share daily updates in real time. Let’s dive in with cacaFly to learn more about what Facebook Broadcast is all about!

Threads’ Recent Two Major Updates! Everyone can now mention friends who haven’t registered on Threads.

In this highly competitive social media platform arena, Threads has garnered widespread attention since its launch. With a series of updates, Threads has emerged as a dark horse in the social media space. Recently, Threads introduced some new features. Let’s take a look!

Navigating 2023 Year-End Shopping Season: 3 Stages and 6 Rich Media Layouts

Why Should You Pay Attention to Year-End Shopping Season Marketing? The annual year-end shopping season is here – are you fully prepared?

Instagram Reels ads upgrade for year-end shopping season!

Singles’ Day is approaching, and Meta has also introduced a series of new advertising features for Instagram Reels, allowing businesses to better utilize these features to enhance their performance, especially during the shopping festival. Let’s now explore the new Instagram Reels advertising features with cacaFly!

Want to operate on Xiaohongshu but afraid of violating rules and being restricted?Understanding the Dos & Don’t of Managing Xiaohongshu

In today’s social media landscape, Xiaohongshu has become a popular platform for users to share their lives, interests, and shopping experiences. However, standing out on Xiaohongshu requires some strategic management. Today, let’s follow cacaFly to understand what is essential to do and what not to do when running a business on Xiaohongshu! Let’s dive in.

Xiaohongshu Professional Accounts Arrive! What’s the Difference Between Professional and Personal Accounts?

Xiaohongshu , as a social platform highly popular among young people, has recently updated its account categorization and introduced Xiaohongshu Professional Accounts. Today, cacaFly is here to help everyone understand what a Xiaohongshu Professional Account is ! Let’s dive into it together!

Meta Verified Expansion Program, Corporate accounts can now be verified too !

After Meta announced the Meta Verified program for creators in February, Meta is now preparing to expand this program further, extending Meta Verified for Business to enterprises. Let’s take a closer look at what makes Meta Verified special!

Meta’s Second Half of the Year Shopping Season Marketing Guide is Here! When to Start Planning

In the previous article, we discussed how to create diverse and engaging advertising campaigns for events like Double 11. Today, we will focus on understanding user demands and planning marketing strategies. Let’s dive in!

Meta’s second-half shopping season marketing guide is here! Double 11 is approaching, marketers, seize the shopping peak and take the lead.

Using AI technology to assist with advertising during the shopping season can yield remarkable results. Therefore, today’s article will help marketers gain a deeper understanding of how to leverage advertising to gain a competitive edge for businesses during the upcoming Double 11 shopping season. Let’s dive in!

X is about to launch in-app recruitment features ! Just 2 months online and already receiving rave reviews during the trial period？

X is about to launch recruitment features within the app? X platform uses user data to train AI, what are the pros and cons? X platform recently updated its privacy policy and announced the upcoming recruitment feature. In this article, we will delve into X’s new feature, exploring its impact on users and businesses. Join cacaFly now to find out more!

Global App Bundle offers more new placements, increases exposure, and captures multiple international markets.

TikTok has officially announced the launch of the Global App Bundle. The Global App Bundle provides brand owners with fresh advertising placements and extensive exposure opportunities. This enables advertisers to find innovative ways to promote their products and services across different platforms and apps. The Global App Bundle offers them a path to break traditional […]

“我为何会看到这篇文？”Meta 重磅公开演算法，Facebook、Instagram 是如何控制你

Meta全球事务总裁表示可以理解人们对生成式AI既期待又怕受伤害的态度，而他们相信，回应这些担忧的最佳方式就是开放。

Beneficial for Both Brands and Consumers! TikTok has had 2 recent updates, offering one viewing opportunity

In a recent TikTok report, it was highlighted that TikTok is further enhancing the shopping experience within the TikTok app, aiming to greatly improve user satisfaction. This includes integrating TikTok ads into app search results, making it easier for users to find desired products while shopping within the app. This article takes you deeper into the details.

Threads “雪崩式退烧”，祖克柏还有自信冲 10 亿用户？Meta 还有哪些野心？

Meta公布本季財報後，祖克柏再次重申，對目前用戶嚴重下滑的Threads非常有信心，為什麼？

4 key X features are getting an upgrade, boosting the experience for creators and users.

X platform is actively committed to providing a superior experience, not only for creators but also with groundbreaking efforts to enhance user experience. How will these updates impact us? Let’s delve into it together. Keep reading with cacaFly!

Instagram’s 4 Major Feature Upgrades — Creating a More Engaging Interactive Experience

Instagram officially announced the upgrade of numerous features, including the expansion of music functionalities and a collaborative plan with Spotify, as well as the ability to invite friends to co-author posts.

Twitter 改名 X、扰民的“超强光”招牌拆下了！马斯克为何执着于一个英文字母？

大家熟悉的“Twitter”名称及那只蓝色小鸟，都即将走入历史，马斯克正式将 Twitter 更名为X，同时蓝色小鸟也更换成新设计的 Logo。

X Launches Creator Advertising Revenue Sharing Program: Earn Money While Creating!

Recently, the advertising revenue-sharing program introduced by the X platform has sparked extensive discussions and interest. Can this program truly bring substantial rewards for creators? What requirements and limitations lie behind the plan? Let’s delve deeper to find out!

TikTok 无惧审查，拟在美推出电商平台！ TikTok Shop 强攻东南亚，秘诀在「冲动下单」

TikTok Shop 在东南亚大举扩张，看准社群商务及平台用户优势，悄悄瓜分电商市场，对当地购物平台 Shopee 和 Lazada 形成的威胁越来越大。

Threads Trend Fading Away? Meta’s Top 5 Official Recommendations for Marketers!

According to a report by Fortune , the amount of time Threads users spend on the app has decreased from 21 minutes at the initial launch to 6 minutes. So, how can we maintain the allure of Threads accounts? Meta has a few suggestions for marketers. Let’s explore them together with cacaFly!

Instagram Subscription Feature Revealed: What Exclusive Content Presentation Styles Are Available?

Many creators earn income through Instagram, and recently, Instagram has opened up the subscription feature to over 10 countries. In the previous article, we shared what Instagram Subscriptions are and the related policies before their official usage. Today, in this article, we will focus on discussing the subscription experience and the benefits of having the subscription feature open. Let’s dive in together!

Instagram Expands Subscription Feature ! New Income Source for Creators in 10 Countries Revealed

In 2022, Instagram launched a brand-new feature called “Instagram Subscriptions,” offering creators a fresh opportunity for income and fan interaction. The main purpose of this feature is to help creators earn monthly revenue by providing exclusive content and turning their creative endeavors into tangible earnings.

Meta Video has been upgraded! Can Reels be seen on Facebook now?

Recently, Meta announced that Meta Watch will be rebranded as Meta Video, along with the introduction of some new Meta Video features. Today, cacaFly has organized the three main points for you:

【Malaysia TikTok 2023 Media Guide Report】Purchase Factors, User Engagement, Popular Content

TikTok is an emerging social media platform in Malaysia. How can we seize this trend and develop marketing strategies that integrate with Malaysia’s unique characteristics on the TikTok platform?

[Malaysia TikTok 2023 Media Guide Report] A Comprehensive Look at Malaysian Users, Audience Demographics, and Popular Viewing Times!

In Malaysia, TikTok as an emerging social media platform, is rapidly gaining prominence. So, how can we leverage the unique characteristics of TikTok in Malaysia to formulate marketing strategies? This series of articles will be divided into two parts, providing a comprehensive analysis of TikTok insights for the second quarter of 2023.

2023 Instagram’s Latest Algorithm Revealed: Comprehensive of Stories, Feed, Reels, and Explore Algorithms

Recently, the CEO of Instagram shared the latest 2023 Instagram algorithm on their own Instagram account. In a video, they provided a detailed explanation of their ranking algorithm and offered key insights to help users better understand why they see specific content on the platform. Let’s dive in and take a look!

【真实案例分享！Petal Ads 3 步骤解决 Padini 困境】

你知道吗？每 5 位马来西亚人就有 1 位马来西亚人是使用 Huawei 品牌的手机！由此可见 Petal Ads 在马来西亚绝对是未来的流行广告投放平台！今天结合真实案例带着大家一起了解 Huawei Petal Ads 到底如何帮助企业达到预期效益。一起看下去吧！

How to increase brand exposure on TikTok? A 3-step guide to find the right community and create trends!

TikTok is currently the most popular app, with over one billion users! How can brands use TikTok’s unique sense of community belonging to boost sales? Recently, TikTok released an article introducing how brand marketing can establish communities and create trend topics to attract audience interest. Let’s take a look together!

Samsung 考虑改投 Bing 怀抱！Google 吓到加速新 AI 产品“Magi”，已知有 4 大功能

由于 GPT 技术的加持，传出 Samsung 考虑用 Bing 取代 Google 作为旗下 3C 产品的预设搜寻引擎，Google为此不得不加速为搜寻引擎开发 AI 技术。

【Digital Marketing for Mother’s Day】Part 2: Target Audience + Marketing Activities + Materials, All Prepared for You

In the previous article, we shared about the shopping opportunities, popular products, and marketing timeline for Mother’s Day. Today, we have another informative article for you. Follow cacaFly to learn about the target audience, recommended marketing activities, and materials for Mother’s Day.

马斯克 360 天经营 Twitter 心得：像坐云霄飞车“超痛苦”！为何要买“濒死” Twitter？

Twitter 执行长马斯克（Elon Musk）接受英国广播公司 BBC 采访，谈到自己收购 Twitter 一路以来的心路历程。此外，马斯克也透露公司目前的盈亏处于平衡状态，最快预计在下个季度现金流就将转正，大部分的广告商也会回流，继续在 Twitter 上投放广告。

【Digital Marketing for Mother’s Day】Part 1: Holiday Trends & Marketing Timelines

May is coming. Have you prepared your Mother’s Day marketing plan, bosses? Many consumers start searching for Mother’s Day gifts as early as the end of March. Therefore, businesses need to plan their marketing strategies. cacaFly has prepared a Mother’s Day sales guide for you. Let’s take a look together!

Author: Joean